A Salesforce Expert is a professional highly skilled in using Salesforce, a leading customer relationship management (CRM) platform, to help businesses streamline sales, marketing, and customer service processes. They specialize in customizing Salesforce to fit specific business needs, implementing workflows, automating processes, and integrating third-party applications. Salesforce Experts are proficient in tools like Salesforce Lightning, Apex (Salesforce’s programming language), and Visualforce to develop custom solutions. They play a crucial role in optimizing CRM strategies, improving user adoption, and maximizing the platform’s capabilities to drive business growth and improve customer relationships.