A CRM (Customer Relationship Management) Specialist is a professional focused on managing and optimizing the systems and processes used to maintain and enhance relationships with customers. They specialize in using CRM software like Salesforce, HubSpot, or Microsoft Dynamics 365 to improve sales, marketing, and customer support workflows.

CRM Specialists are skilled in configuring, customizing, and integrating CRM systems to meet the specific needs of a business. They analyze customer data to gain insights into behaviors, preferences, and trends, which helps businesses tailor their marketing strategies, improve customer retention, and increase sales. They also provide training and support to ensure teams effectively use the CRM to manage customer interactions, track leads, and streamline communication across departments. Their expertise is essential for driving customer-centric strategies and optimizing business growth through better customer engagement.