An App Store Specialist is a professional skilled in managing and optimizing the submission, distribution, and performance of apps on platforms like the Apple App Store or Google Play Store. They are proficient in tasks such as app listing creation, compliance with store guidelines, keyword optimization for App Store Optimization (ASO), and managing updates or in-app purchases. App Store Specialists work to enhance app visibility, drive downloads, and ensure a seamless user experience by analyzing performance metrics, managing reviews, and implementing marketing strategies. Their expertise is essential for maximizing an app’s reach and success in competitive app marketplaces.