Revolutionizing Travel and Hospitality
Through Digital Transformation.
Stakeholder Aggregator Portal
Effective communication channels and robust engagement among tourism stakeholders are essential for fostering a sustainable tourism ecosystem. Facilitating mutual coexistence among stakeholders can unlock opportunities for collaborative promotion and cooperative marketing, particularly beneficial for SMEs. Collaboration not only benefits individual stakeholders but also enhances the entire industry by fostering tourism product development and revenue generation. Ultimately, it enables tourism development agencies to achieve dual objectives: expanding the inventory of tourism offerings to attract tourists and bolstering the local tourism economy.
Identifying, comprehending, and verifying stakeholders and their services and interests are crucial steps in developing an effective engagement process. This requires an online platform where stakeholders can register, apply for or renew their operating licenses, and provide a dossier of their offerings. Accreditation or validation by authorized agencies ensures adherence to quality standards. Once certified, tourism service providers such as hotels, bed & breakfast stays, tour operators, and travel agents gain significant opportunities to showcase their offerings to a broader audience through the aggregator platform.
This approach has successfully enabled Odisha tourism to enhance communication and collaboration with stakeholders, promoting local tourism globally. Visitors now access personalized travel packages and special offers, sharing their experiences through blogs and vlogs that highlight lesser-known and unexplored destinations. The state tourism board’s authentication of service quality has instilled a high level of trust among customers in the platform.
Benefits for Key Stakeholders:
✅ Tourism Service Providers:
– Streamlined online accreditation for new or renewed licenses.
– Ability to create and manage multiple packages or offerings online.
– Validation of offerings before they are published.
– Access to a high-value digital platform provided by the tourism aggregator.
– Lead generation and response mechanisms on the aggregator platform.
– Personalized dashboard for analyzing performance metrics of offerings.
✅ Tourism Influencers:
– Opportunity to gain visibility on a trusted aggregator website.
– Showcase experiences through moderated blogs, vlogs, and photo blogs.
– Post queries and receive personalized offers and packages.
✅ Tourism Development Agency:
– Collaboration opportunities with various stakeholders, especially local service providers.
– Crowdsource content on less-traveled and unexplored destinations.
– Promote diversity in service offerings and expand the target audience.
– Implement a sustainability strategy for tourism destinations through public-private partnerships.
Digital Experience Management System
Digital experience management (DXM) involves understanding user interactions with your brand online. By establishing emotional connections, valuing feedback, and delivering immersive, omnichannel user experiences (UX), you can effectively engage with your audience. A robust DXM strategy integrates feedback from all digital channels, aligns them with business objectives, and ensures seamless content management. This synergy not only keeps users engaged but also accelerates business growth through enhanced UX.
In tourism, DXM holds significant potential to increase visitor numbers and democratize opportunities for stakeholders. Today, tourists predominantly engage through digital platforms for shopping, booking tickets and accommodations, and exploring destinations. This robust digital engagement opens avenues to highlight tourism offerings, enhance market visibility, streamline transactions, address on-demand requests, and assess user satisfaction and feedback. A unified DXM interface enables seamless service delivery and efficient management of expectations across the board.
In the travel and tourism value chain, integrated DXM provides substantial benefits. It allows for the creation of personalized content tailored to users, thereby enhancing engagement. Technological advancements enable content personalization based on users’ online browsing behaviors, forming the core of a robust content management strategy. This approach addresses issues like outdated content persisting in search results due to retention policies. Solutions such as soft delete, automated content expiry, and intelligent archival tools can rectify these challenges effectively.
Why Elhunt?
In today’s crowded marketplaces inundated with advertising, standing out is challenging. Many businesses differentiate themselves through Customer Experience (CX). CX is pivotal in making your value proposition appealing, often determining whether a customer chooses to buy from you or a competitor.
Is your company interacting with customers through various channels? Are you able to effectively track your engagements—knowing who you’ve reached and when? Managing this through spreadsheets with names, addresses, phone numbers, and interest levels in your product might not be scalable. That’s where Elhunt’s Digital Experience Management platform comes in to streamline and enhance your customer interaction processes.
✅ Content Management Systems (CMS): These systems not only facilitate content creation but also embed workflows that prioritize user-centricity, platform compatibility, and relevance. Portal-designed dashboards maintain segregated and updated information from past and present, serving as accessible resources for users based on their access levels.
✅ Asset Creation and Management: A core feature of DXM, it leverages AI and automation to streamline content customization and collaborative cataloging and editing processes, reducing time spent on searching.
✅ Real-Time Analysis: Our platform offers a comprehensive view of activities across all mobile and web applications, analyzing user data in real-time using AI to gauge satisfaction, identify issues, and proactively address concerns before they impact customers negatively.
✅ Synthetic Monitoring: We simulate, measure, and compare communication channels using industry-leading synthetic monitoring tools to benchmark performance against competitors in locations where your customers are based, emulating real user behavior.
✅ User-Specific Display: Easily identify, troubleshoot, and resolve customer issues with an intuitive solution that captures, indexes, and visually displays each user’s complete digital experience.
✅ Predictive Analysis: Utilizing advanced analytical tools driven by user-generated data, our predictive analysis ensures thorough normalization and validation of all incoming data, providing actionable insights for enhanced decision-making.